| 1 | The Ministry of Information and Broadcasting established a New Media Cell on September 4, 2013. |
| 2 | It's headed by a Joint Secretary (P&A). |
| 3 | The functional and operational support is provided by New Media Wing, the erstwhile Research Reference and Training Division (RRTD) of the Ministry. |
| 4 | It provides reference services to the Ministry of Information and Broadcasting and its Media Units for planning media policies, strategies and campaigns. |
| 5 | It monitors social media on a 24X7 basis and sends reports relating to media reports, content analysis and special reports such as floods or PM's visits to bureaucrats and ministries on a daily basis. |
| 6 | It also produces packaged information for the media persons and media researchers and scholars. |
| 7 | It compiles the book entitled India - a reference annual, which contains information on India’s geographic and demographic features, its polity and economy, its plans and programmmes for socio-economic development. |
| 8 | The National Documentation Centre for Mass Communication functions under this Cell. The NDCMC documents and indexes all news-items, articles and other information material available on mass communication. |
| 9 | It periodically releases a Bulletin on Film, Bibliography Service, Media Update, Who’s Who in Mass Media and Current Awareness Service among others. |
| 10 | The Cell also has a well-stocked library that includes specialized books on subjects pertaining to journalism, public relations, advertising and audio-visual media, prominent encyclopedia series, yearbooks and contemporary articles. |
